THE ZOO APP

Client Name

Project Name

Project duration

ROLES

UX Research
Information Architecture
UX Design

3rd year interactive course final project

Interactive interface for the Hai Park in Kiryat Motzkin

2 months

TOOLS

NOTION
Figma

DISCOVER & RESEARCH

discober & research

THE BUSINESS

Hai Kiryat Motzkin Park was opened in July 2002. Since then, millions have visited the site, which is considered the most beautiful zoo in Israel, with the goal of establishing one of the leading tourist sites in Israel.
The zoo provides many entertainment complexes and is suitable for all ages.

THE PROBLEM

The main problem with visiting the zoo is that it is outdated and fails to realize the desire for the visit to be both experiential and enriching. The parents want an enriching and enjoyable experience for the children, but the ability to diversify in the same zoo is minimal.

In addition to the fact that this is an expensive experience. And all the ticket buyers we interviewed bought tickets through discounts.
And they even brought food from home.

THE GOALS

Creating a richer, personalized experience and using an interactive experience to improve the conditions that exist today in place.

user research

USER RESEARCH

1

Shiran devotes most of her time to her family, which has expanded in the last four years. Her eldest daughter is 4 years old and her youngest son is about six months old.

Shiran recently returned to a full-time job and therefore uses the Saturdays for family time.

Shiran Shaul

32 YO

USABILITY SCRIPT

Shiran arrived with her daughter Mia in the penguin area, after a short impression Mia started asking many questions and most of them Shiran did not have satisfactory answers. When Shiran turned to the penguin information post the post was faded and neglected so she looked for answers on Google.

THE OPPORTUNITY

Shiran is looking for an app that will provide him with reliable and educational information about the animals in the garden.
Shiran would like the app to update her on other attractions happening at the zoo, and even schedule events she requests such as feeding rabbits.
Shiran wants a convenient app that will allow her daughter to enjoy it and learn from it as well.

THE USER'S GOALS

Family experience- taking advantage of Shabbat in family attractions.
Worldview- finding attractions with many hours of activity that create a fun experience for her children, both the four-year-old and her little one, six months old.
Learning experience- Among other things, it's fun to see the interest the visit creates for Mia, the eldest daughter.

THE USER'S PAIN

The information signs are not maintained at all.
No access for children.
Queues and long waiting line.

2

Roy is a devoted father with two small children aged 12 and 6. He likes to take his children on trips and experiences, to promote their learning and create important family memories. He tries to give them broad and interesting educational experiences.

ROY COHEN

40 YO

USABILITY SCRIPT

Roy came with his children and his wife to the zoo, his children really wanted to go to the rabbit petting area. After a tour of the zoo, they arrived at the petting zoo which was located deep in the zoo (you have to go through a road to get to it) When they arrived at the petting zoo, it was full of children and there was no rabbit left. So they had to wait in line for the attraction.

THE OPPORTUNITY

Shiran is looking for an app that will provide him with reliable and educational information about the animals in the garden.
Shiran would like the app to update her on other attractions happening at the zoo, and even schedule events she requests such as feeding rabbits.
Shiran wants a convenient app that will allow her daughter to enjoy it and learn from it as well.

THE USER'S GOALS

Children's safety- Roy is looking for an app that will provide him with safe and up-to-date information about events, activities and attractions at the zoo, to make sure that the children will be safe and under control during the entire visit.
rich content- Roy wants the app to provide full and accurate information about the animals in the zoo, including photos, videos, and educational information.
Scheduling of events- Roy wants to receive the scheduling of the events and shows at the zoo, so that he can plan his visit and make sure he doesn't miss the special attractions.
Navigation and map- Roy is looking for an app with an accurate map that will allow him to navigate the zoo and find the various attractions easily.
Easy operation- Roy wants the application to be easy to use and user-friendly, including for his children, so that they can enjoy the information and attractions themselves.